Situation: MindPeers wanted to boost its offline presence in Bangalore, Mumbai, and Pune, while increasing brand awareness and user acquisition.
Task: Develop a strategy to create an engaging offline presence by partnering with brands to maximize reach and visibility.
Action: Partnered with goSTOPS, placing co-branded stickers in all their hostels across South India, and with Wendy's India during Pride Month, where custom sleeves were placed on their burgers to promote inclusivity and the brand.
Result: The goSTOPS partnership led to 16,000 new users in just 2 months, while the Wendy's India collaboration increased Share of Voice (SOV) on Instagram by 35% over two months.