Partnership Content with Nykaa and Bumble

Situation: MindPeers aimed to expand its digital reach through innovative partnerships, aligning with Bumble for Mental Health Day and Nykaa for Women’s Day.

Task: Collaborate with both brands to provide therapy resources and amplify the partnership through social media and PR.

Action: Developed multiple CRM-focused content pieces to encourage their customers to explore therapy, leveraging both social media and PR to maximize visibility.

Result: The Bumble campaign led to a 62% increase in revenue, while the Nykaa campaign boosted monthly revenue by 38%.