Dear Zindagi

Situation: We The Young needed a content series that would boost Instagram followership and increase relatability with its audience.

Task: Create engaging content that resonates with the target audience and drives significant follower growth.

Action: Produced over 30 videos in 40 days, featuring relatable themes and big-ticket influencers to maximize engagement.

Result: The platform’s Instagram followers grew from 12k to 84k, a substantial increase in a short time.

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