Situation: MindPeers was launching ‘clinically validated symptom checker tests’ and we want three relatable videos for its branding and launch.
Task: Create engaging videos to drive app downloads and establish MindPeers as a trusted mental health platform.
Action: Produced four 15 seconder brand videos where we played on the insight that as humans, we want answers always. Anything that justifies it-we're ready to believe it. These videos were distributed digitally in both owned and shared media
Result: The campaign reached 4 million people in the first 48 hours and attracted 40,000 unique users to the app.